How to choose a diamond?

Round Diamonds

When selecting a diamond, your first priority is usually to choose a shape. If you’re unsure of what shape to choose, it may be helpful to know this: round diamonds are by far the most popular choice due to their incredible brilliance, fire, and light performance. Round brilliant diamonds make up about three-quarters of all diamond purchases, and offer maximum sparkle.

Fancy Shapes

Princess diamonds feature an angular, contemporary beauty that looks gorgeous in classic and geometric settings, and are second in popularity, offering the brilliance of a round brilliant diamond at a lower price. 

Cushion diamonds are an ideal choice for vintage-inspired settings, and radiant diamonds are a stunning alternative to princess and cushion diamonds for those preferring a rectangular shape. 

Asscher and emerald diamonds are step-cut, for a sleek, elegant appearance. They emit less fire or sparkle than round diamonds but are more transparent. 

Marquise, oval, and pear-shaped diamonds are more distinctive shapes, and help fingers look long and slender due to their elongated appearance. 

Heart-shaped diamonds express your sentiment with a flourish and are often favored by die-hard romantics. 

Marquise or pear-shaped diamonds may appear to be larger, given that more of the stone shows from the top view (looking down on the diamond).

Based on the laws of supply and demand, you can currently save up to 40 percent by selecting a non-round diamond. 

At Direct Ice, we offer classic diamond shapes as well as fancy ones such as trillions, baguettes, half-moons etc.